Justine Youl is the founder of SiteSherpa, an Australian built compliance and safety technology platform transforming how businesses manage risk, people and accountability. With almost two decades of lived industry experience, she blends practical insight with emerging technology to reimagine what safety can look like on the frontline.
She is at the forefront of using AI and automation to cut through paperwork, improve transparency and give workers and leaders real time intelligence instead of after the fact reporting. Known for her straight talking, no nonsense approach, Justine is driving a cultural shift across organisations. Compliance becomes clearer. Decision making becomes faster. Safety becomes something people can actually use, not something they tolerate.
Her work continues to reshape how teams engage their frontline workforce while building smarter, more human systems that genuinely support safer outcomes.