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21 Oct 2024

Using cutting-edge video content to improve training effectiveness

Affirmer Stand: C09
Using cutting-edge video content to improve training effectiveness
Affirmer is an Australian owned and operated company that is deeply passionate about Workplace Health & Safety (WH&S) and risk management. Our mission is to create cutting-edge video content that makes safety, performance, and compliance accessible and straightforward for businesses across all industries. We leverage the latest technology including our highly acclaimed 3D animation to produce videos that are not only informative but also engaging, ensuring that the critical messages about safety and compliance are effectively communicated and understood by all employees. By focusing on clarity and engagement, we help organizations foster a safer, more efficient, and more compliant work environment.

Studies on training have often shown that the most successful learning is sensory. As is commonly understood, many employees and contractors struggle to engage and learn from text heavy training or traditional methods. These methods struggle to keep the attention of employees, leading to gaps in knowledge retention and, ultimately, increased risks in the workplace.  We typically transform thousands of words in policies or company materials into concise videos which demonstrates most simply and quickly through visual and audio learning  the ‘what’, ‘how’, and ‘why’ of safety and compliance.  These videos can be delivered over any learning platform on any device. Learning becomes much faster, more convenient, more cost effective, and more effective.

Core to our videos’ effectiveness are a number of key values.

Firstly, they are all customised to your business. We recognize that every business has unique risks and challenges, and a one-size-fits-all approach simply doesn’t work when it comes to WH&S and risk management. We fundamentally believe with learning material that ‘you only keep workers safe if it’s yours’. We use either realistic 3D animation or onsite HD film to capture your procedures, your work environment, and your equipment. This personalized approach ensures that the training and communication materials we produce are directly relevant to your employees and other stakeholders, increasing the likelihood that they will engage with the learning and retain the critical information presented.

Linfox 3d guide

Secondly, we also encourage microlearning, where quality content is delivered in short, focused bursts, making it easier for employees to absorb and retain the critical information they need to stay safe and compliant. Simply short videos promote better concentration, easier understanding, and develop stronger memory cues.

Thirdly, our content is delivered through a variety of mediums, each designed to maximize impact suitable to the knowledge being communicated. Whether it's our acclaimed realistic 3D animation or onsite High-Definition Video, Affirmer provides transformative learning and communication tools that support your risk management and WH&S objectives. The use of realistic 3D animation allows us to recreate complex scenarios and environments, giving employees a clear understanding of the risks and procedures associated with their specific roles. On the other hand, onsite High-Definition Video captures real-life scenarios and practices, making the training even more relatable and effective.

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And finally, video content can play many roles in the learning path for WH&S. In addition to providing the core learning, we find we also create videos that can be used as pre-reads for in person training to assess what is the common issues or standard or knowledge prior to a training session; they are also often used as an efficient periodical refresher for knowledge checks; used to share incident learnings including EU’s by recreating in 3d animation serious incidents;  explainer manuals; and even pre employment knowledge checks.

spill response   

We firmly believe that the delivery of engaging communication and knowledge across an organization is a powerful tool. It can significantly contribute to removing risks, enhancing value for all stakeholders, reducing operational costs, improving overall performance, and motivating employees. When employees are well-informed and engaged, they are more likely to follow safety protocols and contribute to a culture of safety within the organization. This, in turn, leads to fewer accidents, less downtime, and a more productive workforce.

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