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11 Sep 2024

Driving safety through behavioural change

PBF Australia Stand: B46
Driving safety through behavioural change
Behaviour-Based Safety (BBS) initiative by PBF Australia emphasises the critical role of individual responsibility in fostering a culture of safety, particularly on the roads. As a comprehensive safety initiative, BBS centres around the idea that safety is not merely a set of rules to follow but a core life value that requires constant awareness and proactive behaviour.

Safety: A Core Life Value

The initiative underscores that safety is intrinsically linked to our core values—family, health, financial stability, and freedom. It stresses that safety is not just about preventing accidents; it's about preserving the things that matter most in life. Whether driving, at home, or at work, the decisions we make every day have far-reaching consequences.

The Fatal 5: Key Risk Factors

The BBS identifies five major factors contributing to road trauma, known as the "Fatal 5":

  1. Speeding: Excessive speed increases the likelihood of accidents and the severity of their outcomes.
  2. Seatbelt Usage: The wrong or non-use of seatbelts remains a significant issue, leading to preventable injuries and fatalities.
  3. Substance Impairment: Driving under the influence of drugs, medication, or alcohol severely impairs judgment and reaction times.
  4. Distraction: Mobile phones and other distractions, such as smart watches, significantly increase the risk of accidents.
  5. Fatigue: Driving while tired impairs cognitive functions, making accidents more likely.

Influencing Positive Behaviour

The initiative encourages individuals to reflect on their driving habits and identify areas where they can improve. By focusing on the Fatal 5, suggesting practical ways to change behaviour, such as planning trips to avoid fatigue, securing children and pets, and using technology responsibly.

Real-Life Impact

Real-life stories, illustrate the devastating consequences of unsafe behaviours on the road. These narratives serve as powerful reminders that safety is not just about compliance with the law but about protecting lives, including those of our loved ones.

Supporting PBF Australia

You can support the work of PBF Australia. This can be done through individual or corporate memberships, donations to the Gifting Fund, or simply by spreading the word about the importance of road safety. PBF Australia's mission is to prevent injuries and promote safety, and community support is vital to achieving these goals.

Conclusion

In conclusion, the Behaviour-Based Safety serves as a powerful reminder that safety is everyone's responsibility. By understanding the factors that contribute to road trauma, taking ownership of our behaviours, and modelling positive actions, we can make a significant difference in reducing accidents and saving lives. Safety is not just a set of rules—it's a way of life that requires ongoing commitment and awareness.

Want to know more?

Chelle King - Eastern States Manager will present Empowering safe driving through Behavioural Change on the Spotlight stage in Sydney 24 October 10-10:30. The session will focus on the pivotal role of individual behaviour in preventing road trauma. Explore the "Fatal 5" factors that significantly contribute to road accidents and the power of positive behavioural change. By modelling safe driving practices and making conscious, safety-focused decisions behind the wheel, individuals can greatly reduce their risk of accidents and contribute to broader community safety.

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